Trend Reports

The 8 baby shower trends you can expect to see everywhere in 2023

Multiple images of baby shower invitations.

Oh, baby! In 2022 alone, over 200K baby showers were thrown using Evite. So we have a pretty good idea of what people are loving for their baby celebrations, and we can already tell what to expect this year based on our top searches! Here are Evite’s top 8 predictions for the most popular shower trends of 2023.

NEW FOR 2023: Perfectly paper-like creations

Three invitations featuring paper-like textures and designs.

“What does Evite know about paper?!?” you may ask. Well, Pinterest is predicting that all things paper art will be huge this year, and we’re already seeing this trend take off (digitally) at Evite. Dreamy watercolors, faux embossing and trompe l’oeil paper cutouts create the illusion of paper invitations, just without the actual paper. Huzzah for eco-friendly invitation solutions for this trend! 

CLASSIC: Woodland wonderland

Three invitations featuring woodland creatures.

This trend isn’t going anywhere in 2023. There’s something about a gentle palette of soft greens and neutral, natural tones dotted with charming critters that appeal to people of every age. It’s also so easy to bring to life with simple greenery, wildflowers and wooden accents. Fun game idea: play a classic “who am I” guessing game with each guest trying to figure out which woodland animal they are!

NEW FOR 2023: Groovy mushrooms

Three invitations featuring mushrooms.

We introduced a few mushroom designs last year simply because we thought they were fun(gi) and different. Turns out, we aren’t the only ones who adore them because mushrooms made it onto the Pinterest Predicts list for 2023. Did we accidentally start a trend? Mush be! Expect this quirky little trend to flourish big time.

EVOLVING: Boho, but make it bolder

Three invitations featuring colorful boho themes.

Good news, boho lovers—this trend is sticking around. But, with a fresh twist! While neutrals are still popular, bright colors and punchy pastels are spicing up this evergreen trend.

CLASSIC: Celestial sweetness

Three invitations featuring stars and moons.

There’s a reason “Twinkle, Twinkle, Little Star” is one of the most popular lullabies. We’ve been taking inspo from the skies above for eons, and stars, clouds, the sun and space in general will continue to shine bright this year.

BACK IN A BIG WAY: Classic children’s characters

Three invitations featuring classic Disney characters.

We all have a fictitious character that seemed oh-so-real to us when we were little, so it’s natural that we want to share our first non-familial love with the next generation. But with the 100th anniversary of Disney this year, it’s clear that this trend is going to be bigger than ever. Our Winnie the Pooh, Mickey Mouse and Minnie Mouse invitations jumped to the top of our best-sellers list as soon as they launched in late 2022, and haven’t slowed down since.

INCREASINGLY POPULAR: Gender-neutral palettes & themes

Three invitations featuring gender-neutral themes and palettes.

The days of blue and pink-themed parties aren’t in the past, but more and more, we’re seeing gender-neutral colors (greens, taupes, yellow) and themes (sunshine, stars, nature, animals) chosen from our assortment of baby shower invitations. 

EVOLVING: Seasonally relevant

Three invitations featuring seasonal themes with a baby shower twist.

Yes, springtime florals, summery scenes, autumnal tones and wintery weather will forever have stalwart fans. But classic nods aren’t the only ways people are making the season part of their celebration. People are really leaning into the activities and holidays of the seasons and incorporating them into their baby showers. Spooky-sweet Halloween-themed showers in particular are picking up traction as the “every day is Halloween” crowd grows.

You can find all of these (and much more) in our baby shower invitations gallery!

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